A new year always brings optimism — and 2026 is no different. But if we’re being honest (and we always try to be), the market hasn’t suddenly sped up. Deals aren’t flying through, decisions aren’t instant, and nothing feels rushed anymore.
And that’s okay.
The UK property market is holding strong, but it’s moving at a much slower, more deliberate pace than many of us were used to in previous years. What once felt like a temporary slowdown has now revealed itself for what it really is — the new normal.
Buyers are taking longer. Landlords are more cautious. Investors are asking tougher questions. And transactions that used to take weeks now take months. That doesn’t mean the market is weak — it means it’s more considered, more selective, and ultimately more sustainable.
Because of that, we’ve been very intentional about where we focus our energy. Over the past year, we’ve doubled down on guaranteed rent arrangements with local councils, particularly for one, two, three, and four-bedroom properties. It’s an area where demand remains consistent, where structures are clearer, and where long-term stability matters more than short-term spikes.
The days of doing a bit of everything and hoping something sticks are gone. In today’s market, the businesses that survive — and grow — are the ones that find their niche and commit to it fully.
That’s the mindset we’re taking into 2026. Staying patient, staying disciplined, and continuing to adapt to how the market actually works — not how we wish it worked.
The pace may be slower, but the foundations are solid. And for those willing to adjust, refine, and double down on what they do best, there’s still plenty of opportunity ahead.
